Help families pack lunches kids actually eat. Get paid when they stay.
A creator programme for parents who make food, family and school-life content. Honest videos, a link that is yours, and a dashboard that shows exactly what happened next.
Start here
Learn the product, the rules and the craft.
Six short modules and a certificate code for your application. No account needed.
Creator Academy
6 modules · about 73 minutes · a certificate code for your application.
What you get
Everything a campaign needs, nothing to chase.
Creator account
Your own login with campaigns, assets and payouts in one place.Referral link
A unique ?ref= link that attributes every family who arrives through you.Promo code
A short code for captions and voice-overs, checkable in the app.Content briefs
What to show, what to avoid and the disclosure line, per campaign.Hooks
Outcome-led opening lines written for parents of picky eaters.Campaign assignments
Themed pushes — back-to-school, the Sunday ritual, new worlds — with dates and deliverables.Approved assets
Screens, world art and sound bites you can use without asking.Performance dashboard
Views → clicks → registrations → trials → subscriptions, plus revenue, payout and CAC.
How you’re paid
Four models. Combine them.
Exact rates are agreed in writing before your first campaign — we don’t publish a rate card yet. The sample dashboard shows how each model adds up.
CPA
A fixed amount for each family who becomes a paying subscriber through your link or code.Revenue share
A percentage of what your referred families pay, for an agreed number of months.Fixed fee
A flat fee for a specific campaign deliverable, paid whether or not it converts.Performance bonus
A bonus that unlocks when you pass a paid-signup threshold in a campaign.
How attribution works
- Your link adds ?ref=YOURCODE. We record it once per device — no cookies across sites, no fingerprinting.
- When that family registers, starts a trial or subscribes, the stage is counted against your code.
- You see counts and revenue, never names, emails or anything about a child.
Content rules
Make it real. Keep kids safe.
Format
15–45s vertical video or 5-slide carousel
Disclosure
Must include #ad or #sponsored per FTC guidance.
Must show
- The child picking foods (hands/cards only — no child faces required)
- A finished lunchbox in one world (dinosaur, space, kawaii…)
- The weekly budget number
Must not
- Show a child's full name, school or location
- Promise any health or weight outcome
- Call it 'allergen-free'
Hooks that work
Open with the outcome.
Lead with what a parent sees at home — never with features or technology.
“My 5-year-old designed her lunches for the week.”
“My kid said he hated vegetables. Then we turned broccoli into a dinosaur forest.”
“$35 of school lunches for the entire week.”
“My daughter chose 5 foods and the app did the rest.”
“It's been learning what my son eats for 3 months. Lunches come back empty now.”
“Sunday night, 2 minutes, five lunches planned and a shopping list.”
Join
Apply, or check a code.
Questions about the programme: hello@lunchbox-quest.example. Creators must follow FTC disclosure guidance and our terms.